INFLUENCER COLLABORATIONS
A strategic marketing tactic to authentically connect with target audiences, amplify brand visibility, and drive consumer engagement. Influencer collaborations involve partnering with individuals who have established credibility and a loyal following in specific niches or demographics relevant to the company's target market. By leveraging influencers, CPG food companies can benefit from their ability to create compelling content that resonates with their followers, thereby increasing brand awareness and fostering trust through authentic endorsements and product placements.
OVERVIEW
At Christy Ouyang Creative, my goal is to collaborate with influencers for honest reviews and promotions to increase brand engagement, followers, and sales.
MY OFFERINGS INCLUDE:
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Strategy and planning for influencer collaborations
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Memoranda of Understanding (MOU)
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Execution and management of collaboration campaigns
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Outreach to potential collaborators
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Extensive list of micro & macro food influencers
MY PROCESS:
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Research and identify
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Reach out and contact the influencer with a personalized message
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A detailed proposal outlining the collaboration scope, including deliverables (e.g., number of posts, type of content), timeline, compensation, and any specific requirements or expectations.
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Negotiate terms such as content format, posting schedule, and compensation.
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Contract and Agreement
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Execution and provide support, materials, and guidance to ensure the content aligns with brand standards and campaign objectives.
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Monitor the performance of the collaboration and engage with the influencer's posts, respond to interactions, and track metrics.